Insurance & Technology recently covered the news that Farmers Insurance has partnered with Zynga, the San Francisco-based company behind the FarmVille Facebook game, for a promotion in which players can receive Farmers “protection” for their virtual crops. FarmVille, a real-time farm simulation game is extremely popular on Facebook. Some reports estimate the game has more than 60 million monthly active users. According to the article, Farmers’ goal is to show off their online presence and their understanding that social media is changing the way people interact. In that vein, they wanted to lead the way with an innovative take on how to reach new prospects and connect with them on a one-to-one level.
Innovation is the key to rising above competitors in the insurance space. The benefits are clear for both carriers and insureds – improved efficiency, lower costs and improved customer service. Carriers like Farmers have recognized the value of modernizing the way they do business, not only in how they connect with consumers and prospects, but also in how they manage claims when their insured suffer a loss. It’s great to see more and more carriers taking the leap and innovating in all aspects of their business.