Just in time for Valentine’s Day, Enservio has found there are more than 5,000 ways to satisfy a sweet tooth. And that number only includes chocolate items alone.
Using the same data that powers our yearly contents claims index, Enservio has identified over 2,000 line items of milk chocolate for which homeowners have filed claims in 2013. These cocoa morsels include everyday items from chocolate covered peanuts to jars of Nutella. In sum, they represent a combined total in RCV of more than $30,000 nationwide last year.
Chocolate treats and candy is big business. This year, total spending by consumers on all things relating to Valentine’s Day is expected to reach $17.3 billion, according to the National Retail Federation.
NRF also reports how the average person plans to spend $133.91 on candy, cards, gifts, dinner and more, up slightly from $130.97 last year.
Nearly half (48.7%) of consumers will buy candy, a third will give flowers (37.3%) and over half (51.2%) will send greeting cards. Nineteen percent will treat their significant other to something sparkly – jewelry spending will total $3.9 billion, and 37 percent will celebrate with an evening out, spending an estimated total of $3.5 billion.
For further claims insights, feel free to drop us a line.